Abstract:
The process
of globalization organizes diversity through homogeneous systems. The influence
of this phenomenon in material culture and the role of design in this context
are analyzed through the study of the SUN, a Uruguayan traditional product that
disappeared under the effect of various parallel global processes. Since this
category of objects consisted in a unique model with no re-design or
opportunity for consumer choice being actively commercialized during fifty
years, it is claimed that design actions could have avoided its extinction,
allowing the product to endure its matter of course in Uruguayan culture. Once
design can act as a moderator between local and global requirements
(influencing which aspects of local materiality transcend in globality), this
study concludes that in the context of material culture design acts as a global
structure of common difference.
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