18 Dec 2012

Product attachment and product lifetime: The role of personality congruity and fashion

Study of product ‘personality’ and fashion and their effect in product attachment and product lifetime. The method applied is scenario-approach and consultation via post in the sector of watchs. The findings imply that  a strong product attachment doesn’t necessarily result in a long –lasting relationship with the product.

Authors: Ruth Mugge, Hendrik NJ Schifferstein and Jan PL Schoormans.
Year: 2006