Study of product ‘personality’ and fashion and their effect
in product attachment and product lifetime. The method applied is
scenario-approach and consultation via post in the sector of watchs. The
findings imply that a strong product
attachment doesn’t necessarily result in a long –lasting relationship with the
product.
Authors: Ruth Mugge, Hendrik NJ Schifferstein and Jan PL
Schoormans.
Year: 2006
